Every year there are a bunch of great (sometimes excellent) Genre movies that hit The Festival Circuit, garner all kinds of praise from those lucky enough to see them, and then they see some sort of release down the road, usually by the end of the year.
Some of those highly-praised movies also get shelved, sitting in limbo, release date after release date coming and going, with no end in sight.
The Blackcoat's Daughter is now one of those movies.
WE'RE NOT HAPPY ABOUT IT EITHER, EMMA. |
It was originally slated to hit DirecTV on July 15th. Then, it was pushed back to August 25th (DirecTV), ahead of a September 30th limited theatrical run. Now, The Blackcoat's Daughter has been pushed back once again to an undetermined date in 2017, which is really some bullshit of the highest order.
I can understand why movies get pushed back over and over again, or even shelved, when they're complete shit. In fact, the more delays a movie is subject to, that's usually the case. Satanic, Amityville: The Awakening, Rings, and Before I Wake are good examples of this.
The Blackcoat's Daughter is a good movie though, and dare we say, an excellent one. It's a slow-burn, and it's probably not going to break Box Office records when it is finally released, but it's a well-made and solidly-engaging Thriller that we loved from the get-go. Why it keeps getting treated like a mangy dog is beyond us.
Remember how long it took Trick 'r Treat, You're Next, The Cabin in the Woods, The Green Inferno, or All the Boys Love Mandy Lane to be released after successful Festival runs?
Treating a movie like this, and especially a good one, is absolutely counter-productive to it having any sort of successful release. The only way this could be acceptable is if A24 realizes that they have a great movie on their hands, and are pushing it back to set up a wide theatrical release, to really give it a chance to shine.
My guess though is that it will finally hit VOD in way-too-quiet fashion, and will fade away into obscurity.
It really is a crying shame.
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